Top 10 Procter and Gamble Competitors

Top 10 Procter and Gamble Competitors are listed and analyzed in this article. You will find this helpful and informative.

Procter and Gamble Brands

Top 10 Procter and Gamble Competitors in USA

Top 10 Procter and Gamble Competitors
Procter and Gamble Competitors – Photo Source:

Procter and Gamble is a company that details with consumer products owning major brands of products such as Crest, Gillette, Pampers, and Tide.

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The Procter and Gamble Company has discharged, as debt or other obligation, by giving a dividend for closely 130 years and has grown its number or expression that is to be divided by another for over 63 successive years.

The main competitors for Procter and Gamble involve Colgate-Palmolive, Church and Dwight, and Unilever.

Ultimately about two-thirds of Procter and Gamble’s income is produced from developed markets, while Unilever gets the more than 50% of its revenues from  Becoming prominent, newly formed, emergent, rising markets.

Procter & Gamble is a multinational corporation headquartered in Cincinnati, Ohio. The company was initiated in 1837 and has hired over 97,000 labor force globally excluding Cuba and North Korea.

The company is headed by heads such as the president and chief executive officer (CEO) David S. Taylor, and vice-chair, chief operating officer (COO), and chief financial officer (CFO) Jon. R. Moeller.

Statistics show that Procter and Gamble Company has recorded net sales of over $67.7 billion for the fiscal year 2019. The company had investors who invests cash in order to make a profit.

A dividend every quarter of the year. In April 2019, the company made a quarterly payment of over 75 cents of its total shares and these Shares had a deal of around the $115-bridge mark the company’s market stock was over $283.1 billion as of April 2020.

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The company has six business brand groups which include baby, feminine care, and family care, beauty, fabric and home care, grooming, and healthcare.

In the global Markets due to certain rivalry, Procter and Gamble have maintained market operations in six diverged geographical sections: Asia-Pacific, Greater China, India, the Middle East, and Africa, Europe, Latin America, and North America.

Generally, it explains closely how the company accomplishes 45% of its income from North America and about 23% from Europe which is almost two-thirds of the entire income in the markets.

The Top 10 Procter’s and Gamble Main Competitors

Financial analysts have maintained that over the years Procter & Gamble is has sustained itself as one of the biggest consumer goods companies generating billions in every fiscal year yet there are several companies competing with the company which will be reviewed below:

1. Fabric and Home Care

This is one company that has a high purchasing business segment accumulating 33% of its net sales in 2019. Its brand names include Tide, Bounce, Downy, and Febreeze.

Procter & Gamble’s main competitors in this Fabric and Home Care include brand names like Palmolive, Ajax, and Fleecy originating from Colgate-Palmolive, Surf, and Persil from Unilever, and Oxi Clean, and the Arm & Hammer product line from Church and Dwight Co.

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2. Family Care

These include brand names like Tender Care popularly called Unilever’s Zwitsal, Church and Dwight Co.’s, and Viviscal and Rephresh.

This group has recorded about 27% of Procter & Gamble’s 2019 net sales with brands names such as Luvs, Bounty, and Charmin.

3. Beauty

Avon is a major competitor to Procter and Gamble and is known as one of the world’s greatest constant best-selling beauty brands in a household, and personal care companies.

The company also uses sales personnel called Avon Ladies brochures, and mailouts to showcase its product and attract customers’ attention.

Other brands industry that competes with Procter and gambles in the brand of beauty are Colgate-Palmolive, Estee Lauder, Revlon, and Unilever.

These beauty competitors have recorded 19% of the company’s net sales for the 2019 fiscal year.

4. Healthcare

This group of competitors has also made an estimated net sales in 2019 of 12%. Its popular brand names include Vicks, Pepto Bismol, and Prilosec.

While it’s main competitors are Colgate-Palmolive, Church and Dwight Co., Ecolab, Stepan Company, and United-Guardian.

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5. Grooming

Bic is the major competitor as it is internationally dominant in the market. Gillette has made an influence in the market with various grooming sections.

It has made an estimation of 9% for Procter & Gamble’s net sales in 2019, yet this financial dealing is only based on the grooming company Billie. Hence, with this, the Billie Company emerge as the first Gillette to be globally utilized.

6. Johnson & Johnson

Johnson & Johnson was founded in 1886 and has remained one of the top competitors of Procter and gamble with its operational headquartered in New Brunswick, New Jersey. Johnson & Johnson generates over 118% of the revenue of Procter and Gamble which is highly competitive.

7. Colgate-Palmolive

Colgate-Palmolive is one of Procter and Gamble’s top competitors. Colgate-Palmolive was operational in 1806, with its headquarters in New York.

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Colgate-Palmolive also competes in the Pharmacy, Health & Beauty industries. Colgate-Palmolive generates about 57,800 labor forces than Procter and Gamble.

8. Unilever

Unilever is one of Procter and Gamble’s top competitors. Unilever’s headquarters is in Black friars, England, and was founded in 1885.

This company carries out its operations in the Personal Products field and generates about 83% of Procter and Gamble’s revenue. Statistics show that

Unilever’s personal care has been incremental from $21.5 billion in 2011 to $24.4 billion in the past years and this shows steady growth in this metric.

9. Estee Lauder

Estee Lauder, another top competitor’s stock has arose from $16 to $109 a share as the company enlarge, innovating new products, and into the global markets.

10. Clorox

Clorox shares have moved upwards from $96 to about $145 amounting to digital advertising and various progressive strategies have been put in place.


The company has a number of customer products ranging from laundry detergents to grooming and beauty products.

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Most of its brand names include Tide, Bounce, and Downy, Pampers, Bounty and Charmin, Always, Gillette and Venus, Head & Shoulders, Dawn and Febreeze, Crest and Oral-B, Vicks, Olay, and of all these, According to the company’s annual report, Pampers remains the largest brand name in proctor and gamble.

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